Ernest Rolfson said starting a company is like getting punched in the face 50 times a day. However, the young entrepreneur is learning that the best defense is employing people who believe in his idea as much as he does — and he’s ready to hire.

“I had massive rejections [about my business idea]early and often, but the challenge is finding people who will go to war with you and bleed your company’s colors and logo,” Rolfson said. “I was able to find a group of people who were passionate about it and I was lucky.”

Rolfson’s company, Finexio — an Orlando-based business-to-business payment network that helps eliminate paper checks mailed to vendors — landed $4 million in venture capital last month and will expand its workforce while also increasing its marketing and sales efforts. Read more here.